According to Bluewolf, small, midsize and large companies look to outsource, though they look at different functions (such as data center operations, pictured here). Meanwhile, startups typically outsource more than existing companies because they don't want to invest in infrastructure, Sklar said.
It's up to solution providers to show customers the value they can provide in taking over certain IT functions for their customers, she said. "Outsourcing is your friend. It sounds silly and a lot of organizations get that, but I think it goes back to this election year, that's not what's being talked about. It's really defining a new outsourcing. Education helps CIOs understand new outsourcing and mixed sourcing because of all the issues with [offshoring] the last 15 to 20 years. Show the value, that it's not just about cost-cutting."