20 Hot Channel Offerings Spotted At XChange 2012

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CEO: Phil Elias

The productive role of social media in the enterprise is still emerging, but it can't be ignored, especially with how quickly customers are adopting sophisticated software platforms and tools to mine their data and use it to extract business value. That's the arena PointBurst plays in. An 18-month-old company, PointBurst syndicates social media messages through partners, fans and other company advocates, keeps the messages consistent, and provides analytics to help companies measure the reach and effectiveness of their social media activity.


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