XChange 2012: Behind The Demo Room Doors


CA Technologies

CA Technologies' demo room strategy included an immense amount of pizza and beer -- but it also provided XChange 2012 attendees with a piece of the IT pie. CA demonstrated its ARCserve family of IT products including backup, recovery, replication and high availability.

"A lot of partners stopped by to talk about the product and take advantage of dinner tonight," said Tracy Balent, vice president of Americas marketing for data management solutions at CA Technologies. CA's goal was to educate as many partners as it could about its products. "The demo room really gave us the opportunity to not only talk to our partners, but also to show them first-hand how great our products are and answer any questions about the demonstration -- I think it was a great success," said Balent.



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