VARs On Hand For Microsoft's First New York Retail Store Opening

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Cool Factor

Sharji Samuel, director of technical pre-sales at Avanade, at left, stands with two Microsoft employees.

"I'm bringing my kids later to show them that Microsoft is getting cool -- that Apple is not the only kid on the block that's cool," Samuel said. "[Microsoft] needs to be successful at marketing, so things [like retail stores] can help. They've got a game changer coming in October [in Windows 8 and supporting devices]"

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