VARs On Hand For Microsoft's First New York Retail Store Opening

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Retail Strategy

Ted Ladd, director of public relations, corporate communications, at Microsoft, said the new retail store will showcase how Microsoft products all interconnect now and in the future.

"It's also a place to get direct feedback from customers, which we share to partners and other retailers, and where we can test out new concepts of how to merchandize and share our learnings," he said.

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