VARs On Hand For Microsoft's First New York Retail Store Opening


Meeting Place

Robert Kratzke, president of GlobeNet Solutions and a vice president with the International Association of Microsoft Channel Partners, said the store could be helpful to his business for meetings.

"If we wanted to have a meeting for customers before [at a Microsoft facility], we had to go into the city. It is hard to get there, especially for smaller partners. Now we have access to a store where we can educate and better prepare customers around Microsoft products. It's also a good place to demo the products, even the consumer products because people get the look and feel and want to take it to the next level [into business]."