Business Intelligence & Data Analytics: Microsoft
CEO: Steve Ballmer
Microsoft and Oracle switched spots this year, with Microsoft winning all three subcategories to win the overall category. Microsoft's 73.2 trumped Oracle's 70.9 and IBM's 66.6. Microsoft earned its highest scores in the product innovation subcategory, where the vendor prevailed in five of six criteria, garnering its best marks in product quality and reliability. IBM, however, handily won the marketability criterion in that subcategory.