HQ: Palo Alto, Calif.
CEO: JB Rudelle
New Funding: $39 million
Backers: SoftBank Capital, Yahoo Japan, SAP Ventures, Adams Street, Bessemer, Elaia Ventures, IDInvest Partners, Index Ventures
Criteo claims it's been profitable for about three years already, but it's continuing to pull in cash, including the 30 million Euro (about $39 million) it collected from SoftBank Capital and others in late September. Criteo's specialty is display-ad retargeting, though according to AdWeek and other sources, it's looking to expand beyond its status as a "down-funnel retargeting firm" and broaden its purview beyond the retail, travel and classified ad customers it serves now. Criteo's been mentioned as an acquisition target for much larger companies like Google and Yahoo that straddle the advertising media-technology divide.