12. Apple
CEO: Tim Cook
Ostensibly ignoring most of the channel for many years, Apple has begun to get more engaged with SMB VARs because of the BYOD phenomenon. It owns the tablet market and won in the courtroom when it was awarded $1 billion in damages in its battle with Samsung and its Galaxy line. This year Apple has continued its product onslaught with iOS 6, the iPhone 5, the iPad mini, MacBooks and more.
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