2012 BCTPW: Who Fell Off And Who Emerged

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CEOs: Bill McDermott and Jim Hagemann Snabe

SAP is slowly building its channel with the hopes of bringing its enterprise software downstream and to the masses. Last year it ranked No. 24 but did not make the list in 2012. The company is hoping to change that in 2013 with a major brand-awareness campaign, targeted at sub-Fortune 100, and a partner incubator program to help new SAP solution providers get up to speed quickly and get leads as soon as they are ready to sell.

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