As A Newcomer, Apple Jumps In At 12
CEO: Tim Cook
Apple made it in the top half of the 2012 Best Companies to Partner With after not even being on the list at all last year. A combination of strong products, BYOD taking the market by storm and a relatively new channel program helped it gain the attention of VARs. In 2012, Apple came to market with iOS 6, the iPhone 5, the iPad mini and new MacBooks.