Facebook's IPO Dud
Facebook, in the year's most breathlessly scrutinized IPO, raised $104 billion and cemented its status as one of the IT industry's greatest success stories.
And then reality came crashing in with a dull thud, and Facebook shares headed south from their initial $38 price, at one point hitting a low of $17.55. With more than a billion users, mobile advertising was supposed to be a slam dunk on the Facebook platform, but that nut has proven more difficult to crack than initially anticipated.
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