VCE Partners Claim vBlock Marketing Message Getting Stale
While VCE has made significant progress with the channel in the past year, at least some of the partners involved are concerned about the future of the Cisco-EMC joint venture. Others feel VCE hasn't adjusted its marketing pitch to keep pace with competitors in the fast-moving converged infrastructure market. "The converged infrastructure bus has left already," a high-ranking executive at a national solution provider confided to CRN recently after VCE's recent partner conference. "They have to stop trying to define it and start marketing the software-defined, flexible data center. What we just heard from them is to redirect customers back to the same converged conversation they were asking us to have two years ago. It's a stale message for a company that needs 'fresh' really badly."