Microsoft's Surface Tablet Failing To Attract Holiday Buyers
Well, well, well. It looks like Microsoft's decision to be the sole distribution outlet for Surface tablets may be backfiring, and one can almost hear the snickers of schadenfreude from Microsoft's OEM partners. Detwiler Fenton, a Boston-based brokerage firm, is predicting that Microsoft will probably sell between 500,000 and 600,000 Surface tablets in the current quarter, which would be a disappointing figure for a company that has spent so much money and resources in marketing its entry to the tablet hardware market.
"Lack of distribution is killing the product," Detwiler Fenton told All Things Digital by way of explanation. "Mixed reviews and a [$499] starting price tag certainly don't help, but lack of retail exposure at Best Buy and others is severely depressing sales."