Yes, that's right. Despite it seeming cliche, it apparently still needs to be said: Employers are looking for candidates that look professional. "You'd be shocked at how many times we've heard, 'I can't hire that guy, he's got a ponytail,'" Bier said. First impressions matter, and having a professional appearance will not only show a potential employer that you are professional but also make the employer feel comfortable with the idea of putting you in front of clients. And, more often than not, if you look professional, you're more likely to present yourself in a professional manner.