In addition to being able to clearly write and verbalize your ideas, employers want to hire someone who can take those ideas and present them effectively, both externally to clients as well as internally to staff members. "For the integrators out there ... they want someone they can trust to put in front of a client to have an articulate, informative consultative [presence]," Bier said. Likewise, internally, employers want candidates who can present their ideas to colleagues as well. "There's a lot of white-boarding. There's a lot of, 'let's map this out,' and you've got to be able to articulate that. Your presales activity, you're going to have to make it all pretty for the CIO."