Headquarters: San Mateo, Calif.
CEO: Ben Werther
New Funding: $20 million
Backers: Battery Ventures, Andreessen Horowitz, Sutter Hill Ventures
Well-regarded startup Platfora built a business analytics platform on top of Hadoop and exited stealth mode in October 2011. Its latest funding round is part of a series of big VC infusions into the big data space and the idea, according to interviews Werther has given with the tech media, is to make Hadoop less unwieldy while disrupting a business intelligence market dominated by Oracle and Teradata.