10. Apple Quietly Removes Windows Security Comparisons From Website
Apple's reputation as malware-invincible took a hit in 2012 following the emergence of the first Mac botnet. And with the target on Apple's back growing bigger, the public touting of Mac's security superiority over Windows PCs might not seem like such a good idea anymore. So in June, Apple quietly removed comparisons between the security of Mac OS X and the Windows OS from its Why You'll Love A Mac webpage.
Initially, the site touted that "A Mac isn't susceptible to the thousands of viruses plaguing Windows-based computers. That's thanks to built-in defenses in Mac OS X that keep you safe, without any work on your part."
The site then unexpectedly changed its message to the more subtle "Built-in defenses in OS X keep you safe from unknowingly downloading malicious software on your Mac." Apple also changed its description of OS X from "It doesn't get PC viruses" to "It's built to be safe."