One of the top reasons many solution providers turn to recruiting services is for anonymity: Using a third-party agency allows VARs to not only limit the number of candidates who can view the job posting but also puts them in the position to steal away the competition's top talent. And, most solution providers don't want to be known as "that business," the talent poachers.
"The best person who works for Coke is someone who works at Pepsi, right?" Bier said, and the same applies in IT. "They don't want to be known as that shop. But, as an independent third-party, we can go do that. It's a way for integrators to access talent and not get mud on their face. We have clients say 'I would love to take someone away from our competitor.' And as a recruiting firm, yes, we can, and we do."