Big data is the technology to watch in 2013. Many firms are trying to figure out what this means to them. Is it the competitive advantage and differentiator that they have been looking to for? Might big data also be the technology that solves security issues, providing new options for data storage, archiving and backup? Big data also has the opportunity to create issues that many IT shops are not ready to tackle, or have any idea where to start. ePlus thinks big data presents as many opportunities as it does challenges.