Social Business Seeks Security, Skills
When it comes to adopting social business, Brazil led with 57 percent of respondents saying their organizations have adopted social business, followed by South Africa with 56 percent, Spain at 49 percent, and India and the U.S. each with 38 percent, according to the survey.
Of the countries that felt they had moderate to major skills gaps, Japan and France led with 75 percent, followed by Canada at 72 percent, the U.S. at 68 percent and the U.K. with 63 percent. India felt the most confident in its social business skills, with only 28 percent of respondents reporting a deficiency in needed skills sets.
According to the report, security poses a primary concern when it comes to both adoption of and confidence in social business. To address this, it recommends organizations, as well as IT practitioners, focus on three main areas: customer privacy expectations, regulatory compliance and employee guidelines, with emphasis on confidentiality, acceptable use and corporate brand protection.