HP Losing SMB Partners To Rivals As Channel Focus Blurs
HP says it wants to repair channel partnerships that have withered over the course of the company's past few chaos-filled years. Yet, according to partners, HP has changed the name of its Solution Partners Organization (SPO) and cut support for small and medium business-focused partners, and in both cases, has not adequately communicated what the changes would mean for the channel.
As a result, Lenovo and Dell are swooping in to court HP's SMB channel partners, partners told CRN. "HP is a huge company that does not understand what it's like to work with them from a perspective of a smaller company," one HP SMB partner said. "That is, and has always been, part of the problem."
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