20 Tips On How To Be A Better Channel Exec


Randy Schirman

Senior Vice President, Channel Sales

Riverbed

The most important piece of advice I would offer is to remain flexible. The speed and evolution of today's marketplace warrants that you have to think quickly on your feet and be rapid in your response. New partner segments, solutions and engagement models are rapidly evolving, and someone who can remain flexible as they look at their organization's go-to-market strategy will continue to thrive and build channel programs that drive mutually beneficial vendor/manufacturer relationships.