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AT&T Bolsters Channel Efforts In SMB Push

AT&T unveiled a new channel initiative as the telecommunications and networking giant aims to broaden its footprint in the small- and midsize-business market. The AT&T Partner Exchange program, launched by the company's new Emerging Business Markets organization, is aimed at nurturing a VAR community that can customize and resell the vendor's mobility, cloud and networking products and services. Partners described the initiative as a major step up for AT&T in the channel, saying the program offers many of the same best practices found in channel programs from such industry leaders as Cisco, Microsoft and SAP.



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