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VMware Throws Channel Multiple Bones At Partner Conference

At its annual Partner Exchange conference, VMware unveiled a series of programs aimed at making life easier and more profitable for partners.

These include a pre-paid cloud credit program for customers, which generates upfront revenue for VARs, and an up-front margin accelerator for partners that sell the Operations Manager virtualization monitoring and management software with vSphere. The goal here is to get partners to make the transition from selling virtualization to selling cloud, and allow them to make more money along the way.


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