The Facts Don't Lie
To a large extent, market research is among the key drivers of information technology. With the myriad decisions to be made on a day-by-day basis, executives often like to read the tea leaves on decisions being made by their peers. If, for example, a lot of other people are making the same decision toward which you are leaning, then maybe that serves to validate the decision. If no one else is doing it, perhaps that means it's time to take a harder look. The NPD Group leverages data from VARs and distributors to get a sense of what's going on out there. Here are some of its findings.