Inside The Mind Of IBM: 10 Things We Learned At PWLC


Taking The Lead On Sales Leads

IBM is investing $150 million this year specifically to improve STG sales lead generation, a move IBM executives said would provide a 4X increase in leads for partners.

"We're very intensely working on our lead generation processes, our lead validation processes," said Steve Mills (pictured), senior vice president and group executive, software and systems, in his keynote speech.