IBM identified cloud computing, social business, mobile computing, and big data and analytics as the four big opportunity areas for solution providers working with IBM technologies.
Last year IBM's cloud computing-related revenue grew at an 80-percent pace and is expected to reach $7 billion by 2015, for example, while business analytics will account for $16 billion of IBM's sales by that year. And, globally the market for social business IT is now at $100 billion.
"That's a lot of new market opportunity," said Mike Rhodin, senior vice president of industry solutions, in a keynote. "That's a lot of new pools of revenue for everybody in this room to go after."