The worldwide market for what IBM calls "smarter analytics" is $200 billion, IBM executives said at PWLC. "That is a big number," Rhodin said.
At the conference Rhodin and other executives said big data and business analytics products will account for $16 billion of IBM's sales by 2015. Two days later, IBM president and CEO Ginni Rometty, speaking at IBM's annual investor's briefing, raised that forecast to $20 billion.
IBM currently has 26,000 partners that are certified in business analytics and/or currently have customer engagements that involve business analysis technology. IBM's business analytics sales grew 13 percent in 2012, and its "business partners were a big reason why," Hennessy said.