Online Partner Locators: How They Work


Hewlett-Packard

Who's In: Open to all partners in the HP PartnerOne channel program

Search Criteria: HP's partner locator initially asks searchers to say whether they are seeking a solution for a large enterprise, SMB, home office, federal government, higher education, and so on. Visitors then choose to search by HP product, partner specialization (for example, cloud builder, network security or virtualization), and geographical area.

How They Are Ranked: The partner locator's algorithms give weight to channel partners' competency certifications, although their sales volumes can be factored into the equation. If the customer clicks that he or she wants to see partners within a certain radius of their location, the system lists the closest partners at the top.