Reigning Channel Champ Intel maintained its winning streak in the Processors category this year, besting its rival AMD in all three subcategories.
Like most chip makers, Intel has been tasked with growing its relevance in new markets like mobility and big data, given today's embattled PC market. Through the launch of its Atom "Medfield" and "Clover Trail" processors for smartphones and tablets, Intel is doing just that, while also staking a claim in the burgeoning big data market with its own distribution of the open-source Apache Hadoop framework.
Intel partners are applauding these moves. The chip giant received a nearly perfect score in product quality and reliability, and also scored particularly well in technical innovation and ease of integration.