SMB NETWORKING HARDWARE
Cisco's aggressive push into the SMB space seems to be resonating well with its partners. The networking giant beat out rivals Hewlett-Packard, D-Link and Belkin in all three subcategories this year to secure the overall win in the SMB Networking Hardware category.
Cisco's SMB strategy is anchored by the Partner-Led sales initiative it rolled out in 2011 with the goal of driving more of its midmarket-or, in Cisco speak, "commercial"-sales through the channel. Last year, Cisco defined that initiative through a new program called Partner Plus, which offers various incentives, rebates and customer intelligence data to partners targeting SMB accounts.