2013 Channel Champs: Overall Winners


ENTERPRISE NETWORK STORAGE (SAN OR NAS)

EMC

EMC takes the top spot in the volatile Enterprise Network Storage category this year, soundly defeating Dell, last year's winner, and NetApp, which took the top prize two years ago. EMC can thank its astounding increase in technical satisfaction scores, from 75.2 last year to 87.1, for its win. It also significantly improved its support and financial satisfaction ratings.

EMC has enjoyed the fastest overall growth rate of its peers in the past couple years, meaning it almost singlehandedly accounts for the market's growth. And that growth isn't coming through direct sales. The company has become a model on how to transform an aggressive direct-sales-only organization into one that brings the channel into nearly every sale.