Gainsight Sees A Future In Predictive Analytics
Gainsight develops predictive analytics software that's integrated with Salesforce.com's CRM applications. The tools help businesses analyze customer data for customer retention and identify cross-sell and up-sell opportunities.
Founded in 2009 as JBara Software, the Mountain View, Calif.-based company recently changed its name and tapped Nick Mehta, previously CEO at software-as-a-service company LiveOffice, as Gainsight's new CEO. Founder Jim Eberlin is now president and will focus on product strategy and sales development.
This month the company raised $9 million in Series A funding in April from investors led by Battery Ventures.