In January, NextPrinciples, Milpitas, Calif., launched what it calls an integrated social analytics and engagement platform. The software, Insight-To-Action, is used by mid-size to large businesses to monitor and manage relationships with customers and prospects by tying together social media with CRM applications. The company has tight technology relationships with Microsoft, Salesforce.com and SugarCRM and recently won an award from SAP for Insight-To-Action running on SAP HANA.
Earlier this month NextPrinciples said it had "significantly increased" its reseller networks by adding partners currently selling SugarCRM, Microsoft Dynamics and Salesforce. "We are seeing a lot of interest in the marketplace and have added 15 resellers to our partner program since establishing it in fourth quarter of last year," CEO Satya Krishnaswamy said.