Headquarters: San Francisco
CEO: Dan Siroker
New Funding: $28 Million
Backers: Benchmark Capital, Bain Capital Ventures, Battery Ventures, InterWest Partners, Google Ventures
Optimizely was founded in 2008 by two former Google product managers. The company provides testing functionality to optimize web pages for sign-ups, downloads, purchases, or similar criteria. Launched in October 2010, the company became cash-flow-positive within one year, and claims an annual growth rate of more than 400 percent.