At the AWS Summit 2013 in San Francisco, Andy Jassy, senior vice president of Amazon Web Services, said his company has learned much since launching its first cloud services in 2006 and expects to wreak havoc on the enterprise software space in the coming years.
RedShift, the data warehousing service Amazon introduced in February, which costs one-tenth of what traditional data warehousing vendors are charging for their wares, is one example. Eventually, Jassy said, the whole notion of private clouds is going to seem unnecessary.
"Why are so many old-guard tech companies telling enterprises to build private clouds? Because the model Amazon Web Services is pursuing is very disruptive to them," Jassy said.