Mike Smerklo, Chairman, CEO
Tool: Renew OnDemand
A must-have for partners looking to maximize recurring revenue: ServiceSource's Renew OnDemand was designed specifically to improve customer retention. The company, which has $8 billion in recurring revenue under management, boasts that its software ups renewal rates on average by "15 percentage points or more." The company says it is the industry's only cloud application built specifically to maximize recurring revenue.