No. 8: Facebook
Brand Value: $21.3 billion
No technology company took a bigger hit this year than Facebook, which saw its brand value plummet 36 percent. That dropped the company from No. 5 on last year's top technology brands list, and from No. 19 on the top 100 brands list in 2012, to No. 31 this year.
Negative publicity around Facebook's widely panned IPO last year undoubtedly took a toll on Facebook's reputation. There are also ongoing questions about the company's business model for "monetizing" its 1.1 billion users and frequent criticisms about the company's privacy practices.
On both the technology and top 100 brand lists, Facebook is now immediately behind ...