No. 5: SAP
Brand Value: $34.4 billion
SAP boosted its brand value by 34 percent this year, moving it up one spot on the top technology brands list and three spots to No. 19 on the top 100 brands rankings.
Considering that SAP develops applications and system software used by businesses, the company's brand ranking -- right behind retail giant Wal-Mart and just ahead of MasterCard -- is pretty remarkable.
SAP's stated goal is to have 1 billion people using its software by 2015 and the company's steadily improving ranking is perhaps a result of efforts to meet that goal. The company's ranking should also cheer the company's growing number of channel partners -- after all, the more people who value the SAP brand, the easier it is for partners to sell SAP products.