No. 1: Apple
Brand Value: $185.1 billion
Apple, according to the BrandZ listing, is the most valuable brand -- and the most valuable technology brand -- in the world, the same positions it occupied on each list in 2012. The company managed to increase its brand value by 1 percent from last year's $183 billion, despite having a less-than-stellar year that included a plunging stock price and such misfires as the iOS Maps debacle.
The question is whether Apple can maintain its top ranking. It's been a while since the company launched a ground-breaking new product and it's unclear whether the company, in a future without Steve Jobs, can maintain its aura of innovation.