No. 17: Sony
Brand Value: $7.8 billion
There was a time when the Sony name was one of the most globally recognized brands and arguably the leader in consumer electronics. But today it doesn't even make the top 100 list (it was No. 86 in 2012). And this year's brand value is down 9 percent from 2012, dropping the company one notch on the list of technology company rankings from No. 16 last year.
While Sony was once widely seen as an innovator, it's lost its edge in recent years and in fiscal 2012 the company reported a loss of 520 billion yen -- more than $6 billion.