No. 16: Yahoo
Brand Value: $9.8 billion
Despite Yahoo's revolving-door management and its struggles to generate revenue growth, the company -- for the first time -- made it into the top 20 most valuable technology brands and onto the top 100 (at No. 92, right behind Kentucky Fried Chicken and just ahead of banking giant J.P. Morgan) of 100 most valuable brands. That shows that despite its well-publicized difficulties, the Yahoo name still carries quite a bit of cachet.