The World's 20 Most Valuable Technology Brands

Email this CRN article

No. 12: Hewlett-Packard

Brand Value: $16.4 billion

This is a case of how the kind of turmoil Hewlett-Packard has experienced in recent years can damage a company's brand. HP's brand value declined 29 percent this year, knocking the company down a whopping 28 spots to No. 54 on the top 100 brands list -- putting it three spots behind fast food company Subway.

This year HP is No. 12 on the list of 20 most valuable technology brands: Last year it was No. 8. CEO Meg Whitman has a multiyear plan to turn the company around as the company fights to regain its momentum in the competitive server and PC markets.


Email this CRN article

Get the latest channel news to your inbox every morning with the CRN Daily newsletter.