HP Names Channel Veteran To Step Up Sales Of Enterprise Portfolio
Hewlett-Packard recognizes that it needs to step up its game when it comes to selling its enterprise-class products. This week the company appointed Mike Parrottino, a 24-year HP veteran, to lead the charge on improving the company's pricing, promotions and programs aimed at getting more partners to sell the full HP product portfolio.
Parrottino, previously vice president and general manager of Americas Channel Marketing/SMB, was named to the new post -- vice president of enterprise group channels volume sales -- with the first order of business being to improve HP's ability to drive "transactional" sales of the company's enterprise products. That's where HP came up short in its second fiscal quarter, with enterprise group sales down 10 percent to $6.8 billion as the company finds itself in a dogfight with competitors Dell, Cisco and EMC.