Power 100: The Most Powerful Women Of The Channel 2013 (Part 1)


Julie Christiansen, EMC

Director, Global Channel Marketing

Years in channel: 21

Years in position: 3

Highlights of the past year: Christiansen is leading teams that are driving new programs and new marketing strategies through the channel, in particular the "Meet in the Channel" program launched in fourth-quarter 2012. This program has been strategically developed with ecosystem partners in which EMC invests in select channel partners that have the capability to execute on the VSPEX Platform and play strategy.

Goals: Christiansen truly enjoys building out multitiered strategies. She definitely wants to stay in the channel, and will continue to combine marketing and business strategy to help EMC's partners achieve their business goals.