Power 100: The Most Powerful Women Of The Channel 2013 (Part 1)


Helene Barnekow, EMC

Senior Vice President, World Wide Field & Channel Marketing

Years in channel: 10

Years in position: 2

Highlights of the past year: Barnekow introduced EMC's new Channel-only Enterprise Select business segment and go-to-market strategy, which now provides partners with a more predictable and trustworthy way to engage with the company and new business opportunities in a market segment to which partners had previously limited exposure. She also oriented her sales marketing team to be channel ready.

Goals: Barnekow aspires to stay ahead of the curve and keep pushing those she works with to change themselves in how they drive marketing.