Heidi Dethloff, IBM
Vice President, Business Partner & Mid-Market Marketing
Years in channel: 8
Years in position: 2
Highlights of the past year: Dethloff brings together marketing leaders from several North America Business Partner firms to actively participate in IBM's Business Partner Marketing Advisory Council to provide ongoing feedback and input on business partner programs and marketing investments. A key highlight from the past year includes working with IBM's business partners on co-marketing planning and execution including the Mid-Market Co-marketing program.
Goals: Over the next few years, Dethloff would like to continue to drive channel marketing leadership and eminence, championing the role of the CMO across the Business Partner community.