Power 100: The Most Powerful Women Of The Channel 2013 (Part 1)

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Jennifer Anaya, Ingram Micro, Inc.

Vice President of Marketing for North America

Years in channel: 1

Years in position: 16

Highlights of the past year: Anaya hosted the Ingram Micro Experience, a creative twist on its annual Marketing Symposium, to give vendor partners a first-hand view of how the company serves and supports solution provider partners in selling and servicing technology solutions. She also created and launched the new IM Marketing Services Agency, a full-service marketing agency dedicated to supporting Ingram Micro and its vendor and solution provider partners with selling technology solutions more easily and effectively.

Goals: Anaya wants to change the way the IT channel uses and thinks about marketing.


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