Test Center Road Trip: 5 Scenes From Samsung's High-Tech Briefing Center

Retail Area

It might look like a cafe now, but with counters on wheels and dynamic digital signage, briefing-center staffers in minutes are able to transform the retail section into a cell phone outlet, home center, medical supply store or anything else that suits the target audience. The public is fast becoming accustomed to seeing such dynamic menus in fast-food restaurants, where prices, selections and specials can be changed and promoted with the click of a mouse or tap of a tablet. Samsung digital signage monitors can display content without a separate computer, and they can be managed using the company's Magic Info content management system. The software is free for organizations with five displays or fewer.